Cherple Cherps

Every innovator has a vision for how their technology can be used in life and in business. But how can innovators and technology firms still innovate during a global downturn? Recessions are not commonly seen as the best time for research and development, let alone innovation.  Many companies are struggling to survive and not all [...]

This year people are going to hear this question less and less, “Is mobile marketing the next big thing?” Why? Well, because mobile marketing IS the big thing that is changing the way we interact with customers and how people interact with brands.  There are more digital mobile phones than televisions and PCs combined. The [...]

So, if having your very own Cherple t-shirt is a priority for the New Year, then you’d better be in Las Vegas Jan. 7 through 10 for the International Consumer Electronics Show. That’s where Cherple will be along with thousands of other technology companies, showcasing a plethora of smart and unique solutions to life’s many [...]

If Cherple was expensive or complicated, people wouldn’t use it as much.  But it’s free and simple to use and that’s why so many people in more than 150 countries worldwide use Cherple. Wait, what? Yes, that’s right, Cherple is used in well over half the world’s countries. Actually, Cherple use is about 40 or [...]

The global market place is full of competition.  Companies in similar industries know the value of being distinct — of having something different from the other guy.  I recently discovered a few SMS PC-to-cell services that kind of do the same thing Cherple does.  To my disappointment, I was confronted with a few hindering and [...]

Parent Tested Parent Approved, that’s what PTPA stands for. Its mission is to find and promote outstanding products in the marketplace that “enrich” families by providing simple solutions for day-to-day living. It is also the same organization that recently awarded Cherple the coveted PTPA Media Inc.’s Seal of Approval for excellence in family products.
Cherple™ was [...]

The impact of mobile communication throughout the world has been huge, even in less-developed countries where basic survival needs triumph the need for any kind technical innovation, mobile communication has found its way into the lives of everyday people and, as a result, texting and other forms of SMS (Short Message Services) have become familiar [...]

If you’ve ever wondered if social media marketing works, or if it is even worthwhile, take a look at what U.S.-based j. simms agency did with Cherple’s social media campaign in Poland. Using a native Polish speaker who is bilingual in English and understands the basics of marketing to populations in both countries, j. simms [...]

Cherple and Twitter, both members of the bird family, both powerful technologies, both integral components supporting the growing uses of SMS communication, are part of the same social media species, yet each have unique characteristics that make them different. Despite the differences, bird watchers the world over find both Cherple and Twitter to be useful.
Twitter [...]