Cherple Invades Poland!… Using Social Media.
If you’ve ever wondered if social media marketing works, or if it is even worthwhile, take a look at what U.S.-based j. simms agency did with Cherple’s social media campaign in Poland. Using a native Polish speaker who is bilingual in English and understands the basics of marketing to populations in both countries, j. simms literally invaded the Polish social media sphere.
In case you don’t know yet, and chances are you don’t, Nasza – Klasa, not Facebook or Myspace, is the most widely used social media website in Poland. Using sites like Nasza – Klasa and a little bit of Facebook, j. simms marketed Cherple to Poland in a way only the Polish could understand. In just one-month Polish use of Cherple increased over five times, making Poland the number two country behind the U.S. in terms of overall Cherple users. Cherple’s slick PC-to-Cell SMS technology is also gaining new users in Germany, Spain and France.
A recent story in the Wall Street Journal explained how that last August, at a Madonna concert in Warsaw, the lights were switched off briefly for extra effect, and suddenly one could see that almost everyone in the crowd of 80,000 held a mobile phone in their hand, trying to take a photo, a stark difference from 20 years ago, when people in Poland waited ages for a landline phone. Also recently, research firm Gartner listed Poland as one the new and upcoming “BRIC” countries — an acronym that refers to the fast growing economies of Brazil, Russia, India and China. This news paired with the overwhelming up take of Cherple’s social media campaign shows that, when positioned strategically, social media marketing does in fact work.
Cherple’s platform for two-way communication between computers and mobile phones currently interacts only with mobile phones in the U.S. However, due to the growing popularity of the service among users from other countries, creators of Cherple are looking to expand the application to foreign countries.
Links:
http://blogs.wsj.com/new-europe/2009/09/29/poland-gets-mobile-digital-television/
www.facebook.com/pages/Cherple-Poland/130611584288
news.cnet.com/8301-1001_3-10123067-92.html?tag=mncol
