Mobile Marketing to be “It” Thing in 2010
This year people are going to hear this question less and less, “Is mobile marketing the next big thing?” Why? Well, because mobile marketing IS the big thing that is changing the way we interact with customers and how people interact with brands. There are more digital mobile phones than televisions and PCs combined. The opportunities to engage consumers with brands using SMS are endless.
The number of text (SMS) messages sent within the U.S. on a monthly basis has grown by over 200% each year for the past 5 years and the median age of a text message “user” is 38 — making it the preferred method of communication for the masses, not just teenagers. Over 75% of the U.S. population owns a mobile phone and virtually all (over 98%) of mobile phones are SMS-enabled. Getting folks to join your mobile marketing list by texting in a special keyword in exchange for receiving discounts, special offers and the latest news have proven to be very effective in building databases for long-term customer relationships. Just list how companies were scrambling to gather email addresses of their customers 10 years ago, the same phenomenon is happening now. You can either sit back and wait untill everyone BUT you has embraced mobile marketing or be a frontrunner and embrace it now. SMS is here and we all need to be taking advantage of it.
